Packaging for the new product Essay -- Design and Technology

Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with ‘click lock closure’, which makes the jar easy to open. Additional packaging may be needed to assist retailers store the products easily and safety on the shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. Some of which are legal requirements. Good packaging is an important part of the product. The basic function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part of the product. We instantly recognise products by the size, shape and colour of packaging. Packaging may be used by the manufactures to promote the goods, as the colour, design or lettering may make the product more attractive and noticeable to certain consumer on the shelf. Packaging is not just a safety attribute, different features are added to packaging to attract different segments, for example a children’s crisp might have colourful cartoons, entries to competitions or even a mini game on back of the packet. These types of product...